17337062
Description
Mind Map by andrea rodriguez, updated more than 1 year ago
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Created by andrea rodriguez
about 5 years ago
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MARKETING MIX
- meets business objectives of a company, helped by
- MODEL
- was first expressed in 1960 by E J McCarthy.
- IMPROVE THE STRATEGY
- DEFINE
OPTIONS
MARKET
- Satisfies a need or demand
- 4PS
- Product (or Service).
- THIS TRIES TO SATISFY NEEDS
- THIS TRIES TO SATISFY NEEDS
- Place.
- TRY TO PLACE THE
PRODUCT / SERVICE IN A
PLACE WHERE THE
CUSTOMER CAN FIND IT
- TRY TO PLACE THE
PRODUCT / SERVICE IN A
PLACE WHERE THE
CUSTOMER CAN FIND IT
- Promotion.
- It tries to influence the acquisition of
the product / service by providing
objective information through
different channels.
- online
- on t.v
- in the press
- radio
- billboards
- online
- It tries to influence the acquisition of
the product / service by providing
objective information through
different channels.
- Price.
- Establish a commercial cost that
generates welfare and profit.
- Establish a commercial cost that
generates welfare and profit.
- decide how to take a new offer to market
- used to test your existing marketing strategy
- makes the market
- be competitive
- grow
- mature
- be competitive
- adapt
- makes the market
- Product (or Service).
- was first expressed in 1960 by E J McCarthy.
- MODEL
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