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MARKET SEGMENTATION

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Mind Map on MARKET SEGMENTATION, created by Diana González Sigala on 13/06/2019.
Diana González Sigala
Mind Map by Diana González Sigala, updated more than 1 year ago
Diana González Sigala
Created by Diana González Sigala over 6 years ago
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Resource summary

MARKET SEGMENTATION
  1. Geographic Segmentation
    1. Nations
      1. Regions
        1. States
          1. Countries
            1. Cities
              1. Neighbourhoods
              2. Demographic Segmentation
                1. Age
                  1. Gender
                    1. Family size
                      1. Family life cycle
                        1. Income
                          1. Ocupation
                            1. Religion
                              1. Race
                                1. Generation
                                  1. Education
                                    1. Nationality
                                    2. Psychographic segmentation
                                      1. Social class
                                        1. Lifestyle
                                          1. Personality characteristics
                                          2. Behavioral segmentation
                                            1. Knowledge
                                              1. Attitudes
                                                1. Uses
                                                  1. Responses to a product
                                                    1. Occasions
                                                      1. Benefits sought
                                                        1. Dividing buyers according to the benefits that they seek
                                                          1. User status
                                                            1. usage rate
                                                              1. Loyalty status
                                                          2. Diana Gonzalez Sigala IPOIBIS71M Marketing research

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