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Mind map

Advantages of understanding the value of intangible assets in a business

Andres Borja Carrero Spanish

Map content

Advantages of understanding the value of intangible assets in a business

  1. Grant rights and generate income

    • Cost reduction, productivity increase and loss reduction.
      • Customers use the products more
        • Significant gain
  2. Types of capital

    • Intellectual capital
      • Human capital
        • -Knowledge -Innovations -Abilities
    • Structural capital
      • -Patents -Licenses -Software
  3. Protection of intellectual property.

    • -Secure benefits for human intelligence. -Recompensate creativity and human effort. -Value to employees
  4. Methods to estimate the value

    • The impact of intangible assets.
      • -Relation between the product and knowledge. -Interpersonal relations
      • -Managers and employees -Employees and employees -Employees, managers and customers.
        • Teamwork
        • Success of a business
          • Generate more profits
        • Technical-scientific knowledge
          • -Techniques applied to employees. -Patents and licenses
            • Protection titles
              • Avoid use, manufacture or sale without consent
        • Technical-scientific experience
          • -Manufacturing knowledge -Innovations
    • Split intangible assets
      • Marketing
        • Assets used to promote products and services.
          • Product brands or commercial designs
      • Technologies
        • -Intellectual property right -Transfer of knowledge
      • Customers
        • Customer knowledge Contracts, supply, advertising, license agreements
      • Artistic nature
        • Works of art or creations.

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Mind Map on Advantages of understanding the value of intangible assets in a business, created by Andres Borja Carrero on 14/10/2019.
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