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Preparación de un programa y plan de marketing integrado

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Mind Map on Preparación de un programa y plan de marketing integrado, created by jair lee on 23/04/2020.
jair lee
Mind Map by jair lee, updated more than 1 year ago
jair lee
Created by jair lee almost 4 years ago
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Preparación de un programa y plan de marketing integrado
  1. Estrategia de Marketing
    1. Segmentación de los clientes
      1. Genera propuesta de valor
      2. Plan de marketing integrado
        1. Entrega valor promedio al cliente
        2. Programa de Marketing
          1. Genera relación con los clientes
            1. Transforma las estrategias en acciones
            2. Programa de marketing Integrado completo
              1. Entrega
                1. Comunica
                  1. Valor planeado al cliente
                2. Marketing Social
                  1. Sociedad
                    1. Consumidores
                      1. Empresas
                      2. Mezcla de Marketing
                        1. Principales Herramientas
                          1. Producto
                            1. Precio
                              1. Plaza
                                1. Promoción

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