1960s and 70s clothes became easier, quicker and cheaper to make
Characteristics
New trends and clothing became a form of personal exppression
Design elements from the top fashion houses and reproduce them quickly and cheaply
Everyone able to shop for on-trend clothes whenever they want
Brands
H&M
Zara
Topshop
Why fast fashion?
Fast fashion is the term used to describe clothing
designs that move quickly from the catwalk to
stores to meet new trends. Also us easier and cheapet to make