231574
Business Plan
- Objectives
- Obtain funding
- Provide a plan for early
strategic and corporate
development
- Obtain funding
- General Principles
- Make it easy to read
- Present a market
analysis
- Present your
distribution plan
- State any special
attributes
- Emphasize your
managment's strengths
- Present realistic
projections
- Adapt your BP to the
reader
- Uses of funds and terms
of payback
- Make it easy to read
- Structure
- Executive summary
- is a snapshot of your BP
- is a snapshot of your BP
- Business in detail
- Busines data: descrive your
business, vision, mission,
values, and bussines goals
and objectives
- Vision statement: where
your business wants to go
- Mission statement: brad
statement of
organitzation's purpose
- Purpose
- 1. Reminder to the top
management of what the business
is about
- 2. Clear direction for the employees
- 3. Form of motivation
- 1. Reminder to the top
management of what the business
is about
- Contents
- Target market and the
product/service that you
offer
- Competitive advantage
- Major statement in 3-5 years
- Target market and the
product/service that you
offer
- Purpose
- Corporate values:
core ideology
- Vision, mission and
shared values statement
- Busines Goals: broad business
results that your business has
to attain
- Busines Objectives: specific
steps to acomplish the goal
- Business strategy and
keys to success
- Risk Management, Business
Continuity and succession
planning
- crisis prevention +
successor to key
functions
- crisis prevention +
successor to key
functions
- Scenario planning
- Busines data: descrive your
business, vision, mission,
values, and bussines goals
and objectives
- Executive summary
- Organization Structure and
Management
- There are differents types of
organization
- Important for a
better comunication
- There are differents types of
organization
- Operation Plan
- Industry Analysis
- SWOT (strengths,
weaknesses, opportunities
and threats)
- 5 forces: supplier power,
buyer power, barriers to
entry, substitution and
industry rivalty
- SWOT (strengths,
weaknesses, opportunities
and threats)
- Business products/services
- BCG Growth-share matrix
- BCG Growth-share matrix
- Market Analysis
- Identify your target market
- Market segmentation
- Market position
- Competitors Analysis
- Identify your target market
- Market Strategy
- 4 P's (product, price,
promotion and place)
- 4 P's (product, price,
promotion and place)
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