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Case Amway and his CSR
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responsabilidad social empresarial
Mind Map by
, updated more than 1 year ago
over 8 years ago
a family-owned business
means businesses and organisations working responsibly
contributing positively to the communities they operate in
in over 80 markets and territories worldwide
committed to playing a part in improving the lives of children in need across the globe
Corporate Social Responsibility strategy, works with UNICEF, the United Nations Children's Fund.
across Europe have been supporting UNICEF's child survival programme
The aim is to increase immunisation from 40% to 70%
involve seeking to prevent the transmission of HIV/AIDS to infants
vision is to help people live better lives
What does Amway do?
distributes a range of branded products
food and drinks.
skin care and cosmetics
launched the global One by One campaign for children in 2003
providing measles vaccines to children across the globe
'Immunisation Plus' programme
'Plus' is about using the vehicle of immunisation to deliver other life-saving services for children
Developing a strategy
An important value for Amway is being a caring company
Amway's Global Cause strategy involves creating responsible plans that make a difference.
Global Headquarters Amway Europe
Communicating the strategy
Public relations materials
multi-cultural gifts and cards
stationery and wrapping paper
toys for children
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