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Gerardo Alfredo  Merino Acosta
Mind Map by Gerardo Alfredo Merino Acosta, updated more than 1 year ago
Gerardo Alfredo  Merino Acosta
Created by Gerardo Alfredo Merino Acosta about 8 years ago

Resource summary

  1. Well, as a designer in the digital era, you certainly don’t have to stick to the colors available from paints, inks, or other pigments, though there’s a lot we can learn from fine art’s approach to color. In fact, the human eye can see millions of different hues — but sometimes, choosing even just two or three to use from those millions can seem like a daunting task.
    1. The Color Wheel You’ve likely seen it in a school art class, or at least are familiar with its stripped-down form: the primary colors of red, yellow, and blue. We’ll be dealing with the traditional color wheel of 12 colors, often used by painters and other artists. It’s an easy visual way of understanding colors’ relationships with each other.
      1. In Canva, we have our own version of the color wheel that you can pick colors from. Any color you choose will be identified by a hexadecimal value (or hex code), a six-digit combination of numbers and/or letters (often preceded by #) used in many design programs to identify specific colors when designing for the web.
        1. Color Terms Before we get into how to use the color wheel to create color palettes for your designs, let’s take a quick look at some color-related terms that will help you understand the different types of colors you might be using as you work on design projects: Hue: synonymous with “color” or the name of a specific color; traditionally refers to one of the 12 colors on the color wheel Shade: a hue darkened with black Tone: a hue dulled with gray Tint: a hue lightened with white Saturation: refers to the intensity or purity of a color (the closer a hue approaches to gray, the more desaturated it is) Value: refers to the lightness or darkness of a color
          1. Color Harmony Now that we’ve got the more technical stuff out of the way, let’s look at how the color wheel can be a practical resource in choosing colors for a design project. We can pull a number of classic palettes from the color wheel that painters have been using for centuries to create balanced and visually pleasing (or high-contrast and striking) compositions. In most design applications, these color schemes will need to be split into one dominant color — dominant either because of how much it appears in the design, or because of how it stands out in comparison with other colors — and one or more accent colors.
            1. 1) Monochromatic: various shades, tones, or tints of one color; for instance, a range of blues varying from light to dark; this type of scheme is more subtle and conservative2) Analogous: hues that are side by side on the color wheel; this type of scheme is versatile and easy to apply to design projects 3) Complementary: opposites on the color wheel, such as red/green or blue/orange; complementary colors are high-contrast and high-intensity, but can be difficult to apply in a balanced, harmonious way (especially in their purest form, when they can easily clash in a design) 4) Split-Complementary: any color on the color wheel plus the two that flank its complement; this scheme still has strong visual contrast, but is less jarring than a complementary color combination 5) Triadic: any three colors that are evenly spaced on the color wheel 6) Tetradic/Double-Complementary: two complementary pairs; this scheme is very eye-catching, but may be even harder to apply than one pair of com
              1. Color Inspiration In addition to the color combinations found in the color wheel, nature provides endless inspiration for harmonious color schemes. For 25 great palettes pulled from nature photography (as well as others inspired by travel, food & drink, and everyday items), check out another of our Design School articles, “100 Brilliant Color Combinations: And How to Apply Them to Your Designs.”
                1. Color is all around us. Whether we realize it or not, it plays a big role in our everyday lives. That orange or yellow traffic sign you saw on the road today? It caught your attention for a reason. That box of cereal you bought at the market even though it was a little more expensive than the others? You might have been drawn to the colors on its packaging. Color even creeps its way into language… why do we say people are “seeing red” when they’re angry or “feeling blue” when they’re sad? Because color has a unique connection to our moods and emotions.
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