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3379139
Evaluación / Sniff Test
Description
Fragancias
No tags specified
proceso para desarrollo de ventas
explicación de creación
y presentación de mkt
Mind Map by
rocio-requena
, updated more than 1 year ago
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Created by
rocio-requena
over 8 years ago
Copied by
rocio-requena
over 8 years ago
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Resource summary
Evaluación / Sniff Test
Técnicas: Pruebas de Estabilidad (Incorporación de la Fragancia en la Base del cliente), Permanencia y residualidad.
Hedónicas: Revisión de salida de notas olfativas, (si cubre el olor de la base del cliente, cambio de perfil olfativo)
Aplicación de la fragancia en Base del Cliente, Monitoreo de diferentes etapas.
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