THE LEGACY OF JOHN B. WATSON’S
BEHAVIORIST MANIFESTO FOR APPLIED
BEHAVIOR ANALYSIS
Watson’s Legacy: Applied Behavior Analysis
As for applied behavior analysis, Baer et al. (1968) described its seven dimensions in the following
order: The field “must be applied, behavioral, and analytic. In addition, it should be technological,
conceptually systematic, and effective, and it should display some generality.
“Psychology as the behaviorist views it is a
purely objective experimental branch of
natural science”
its legacy for the latter’s conceptual
systems dimension.
The Conceptual Systems Dimension: Naturalism
listed this dimension fifth among the seven dimensions of
applied behavior analysis. By then, behavior analysis was
psychology’s leading neobehaviorism and well-enough
established as a system that other dimensions were more
important for founding applied behavior analysis
did not specify a particular system, it was Skinner’s
They referred only to operant principles (e.g.,
reinforcement), operant processes (e.g., fading),
and operant concepts
Psychology as the Behaviorist Views It
His article did not defend naturalism so much as
criticize the psychology of consciousness and advance
the psychology of behavior, as follows.
The psychology of consciousness.
In both cases, consciousness was their subject matter,
but not, in both cases, what they studied
In the first psychology of consciousness, human consciousness was
psychology’s only subject matter and what it studied through
introspection
Structuralism studied conscious states and their
elements, in particular, sensations, feelings, and
images. Functionalism studied conscious processes, for
instance, sensing, thinking, and remembering
They were dualistic in assuming
that consciousness existed
independent of behavior
In the second psychology of consciousness,
consciousness was psychology’s subject matter, but
not what it studied. It studied behavior for
methodological reasons: Consciousness could not
be objectively defined, directly observed, or
accurately and reliably measured
The psychology of behavior
The psychology of behavior
Watson (1913b) advanced also
came in two varieties
In both, behavior was their subject
matter and what they studied, but
for different reasons
Watson’s (1913b) methodological behaviorism did not
deny the existence of consciousness. As he wrote in
his introductory paragraph, “Introspection forms no
essen‑ tial part of [psychology’s] methods, nor is the
scientific value of its data dependent on the readiness
with which they lend themselves to interpretations in
terms of consciousness”
The Behavioral Dimension:
Objectivity
listed the behavioral dimension second
among the seven dimensions of applied
behavior analysis
However, he did not use the term behavioral, but instead, the term,
objective: “Psychology as the behaviorist views it is a purely
objective experimental branch of natural science
The Behavioral Dimension
usually studies what subjects can be brought to do rather than what
they can be brought to say; unless, of course, a verbal response is of
interest. Accordingly a subject’s verbal description of his own
non-verbal behavior usually would not be accepted as a measure of
his actual behavior unless it were independently substantiated