Guided discussions on topics to gain information about needs in your community.
Purposes
keep the discussion focused
Advantages
• Flexibility • Capture rich data meaning and depth •
Immediate results • Encourages and stimulates individuals to
share ideas more openly • The data can be combined with
data quantitative to present a better picture of the topic
Uses
They explain and delve into the perceptions, feelings and thoughts of the subjects involved in
various problems.
Procedure
1. Define the objective of the focus group. 2. Select a moderator. 3. Determine the group of
participants. 4. Make the list of questions. 5. Schedule the session date and time. 6. Create an
appropriate atmosphere. 7. Provide them with all the necessary information.