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C2 - Formulae to learn

Tech Wilkinson

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1- Define tu Imagen en función de tu público

Description

Primer punto- Cultura corporativa

Mind Map by Rocio Lopez de la Franca, updated more than 1 year ago

	Created by Rocio Lopez de la Franca about 9 years ago

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Resource summary

1- Define tu Imagen en función de tu público

Cultura corporativa
1. Visión
  1. Misión
    1. Valores
identidad corporativa
1. visual
  1. Elección de la marca
    1. Elección del logotipo
      1. Elección del eslogan
      2. colores
2. auditiva
  1. Sintonía
3. olfativa
  1. olor
posicionamiento
segmentación
El marketing lo decides tú

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