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STORYTELLING

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Mind Map on STORYTELLING, created by caparrosaguila on 03/02/2014.
caparrosaguila
Mind Map by caparrosaguila, updated more than 1 year ago
caparrosaguila
Created by caparrosaguila about 10 years ago
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Resource summary

STORYTELLING
  1. LA LUCHA
    1. emoción
    2. LA RESOLUCIÓN
      1. factor sorpresa: violación de las expectativas
      2. EL RETO
        1. captar la atención
          1. cercano a la realidad del público
          2. generar expectativas
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