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5713528
Marca Forte
Description
Características necessárias para construção de uma marca forte, segundo a Interbrands.
No tags specified
publicidade propaganda
concursos públicos
Mind Map by
Fábio Rosa
, updated more than 1 year ago
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Created by
Fábio Rosa
almost 8 years ago
7
0
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Resource summary
Marca Forte
FATORES EXTERNOS
AUTENTICIDADE
RELEVÂNCIA
DIFERENCIAÇÃO
CONSISTÊNCIA
PRESENÇA
ENTENDIMENTO
FATORES INTERNOS
CLAREZA
COMPROMETIMENTO
PROTEÇÃO
CAPACIDADE DE RESPOSTA
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