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Globalização nas empresas

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Aula 3 (Adm MPU)
Grazielle Sampaio
Mind Map by Grazielle Sampaio, updated more than 1 year ago
Grazielle Sampaio
Created by Grazielle Sampaio about 7 years ago
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Resource summary

Globalização nas empresas

Annotations:

  • Defende que exista aprendizado constante do mercado que atua, que a org tenha capacidade de chegar a um nível de excelência
  1. Objetivos
    1. Vantagens competitivas
      1. Diminuir custos c/ propaganda
      2. Conhecimento de mercado
        1. Quebra de monopólio
          1. Prod. certo, na hr certa, p/ publico certo
            1. Red. Invest propaganda
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