8615657
Description
Mind Map by Diana Carolina Pava, updated more than 1 year ago
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Created by Diana Carolina Pava
about 7 years ago
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GLOBAL MARKETING
- Global Marketing Management
- Benefits of Global Marketing
- gain access to the toughest customers
- winning business that the competition cannot
- more financial stability
- gain access to the toughest customers
- Company Objetives and Resources
- define the main objetives
- make the level of commitment required for sucessful international operations
- expand their operations
- expand their operations
- make the level of commitment required for sucessful international operations
- define the main objetives
- International Commitment
- The planning
Process
- Phase 1
- preliminary analysis and screening
- preliminary analysis and screening
- Phase 2
- defining target markets and adopting the marketing mix
- defining target markets and adopting the marketing mix
- Phase 3
- developing the marketing plan
- developing the marketing plan
- Phase 4
- implementation and control
- implementation and control
- Phase 1
- Alternative Market- Entre Strategies
- Exporting
- Direct Exporting
- Indirect Exporting
- Internet
- Direct Exporting
- Contractual Agreements
- Licensing
- Franchising
- Licensing
- Strategic International Alliances
- International Joint Ventures
- Consortia
- International Joint Ventures
- Direct Foreign Investment
- brownfield
- greenfield
- brownfield
- Exporting
- Organizing For Global Competition
Media attachments
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