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NEUROMARKETING

Description

Mind Map on NEUROMARKETING, created by marylm1808 on 09/08/2014.

Mind Map by marylm1808, updated more than 1 year ago

	Created by marylm1808 about 10 years ago

Resource summary

NEUROMARKETING

Neurociencia/Mercadotecnia
1. comprender
2. proceso de compra
3. consumidor
Características
1. Resonancia Magnética Funcional
  1. Cerebro
  2. Información
  3. Tiempo Real
Conocer
1. Cliente
Mente Humana
1. Manipular
  1. Emociones
  2. Deseos
  3. Comportamiento
2. Respuesta
3. Estimular
  1. Zona de Emociones
Estrategias
1. Comunicación
  1. Efectivas
Resultado para el consumidor
1. Percepción
  1. Impacto
    1. Comportamiento Social

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