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10607541
INVESTIGACIÓN DE MERCADO
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PRESENTADO POR:SOLANGY MARCELA ACOSTA
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pasos de la investigacion de mercado
1
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solangie acosta
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Created by
solangie acosta
over 6 years ago
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Resource summary
INVESTIGACIÓN DE MERCADO
PASOS PARA LA INVESTIGACION DE MERCADO
1. identificacion del problema
2.planteamiento del objetivo
3. determinar grupo de estudio
4. elejir fuentes de informacion
6.analisis de los datos
5.seleccion de herramientas e instrumentos para recopilar datos
7.organizacion de resultados y conclusiones
TIPOS DE INVESTIGACION y PRINCIPALES CARACTERISTICAS
investigacion cualitativa
centrada en la fenomenologia
la realidad dinamica
direccionada al proceso
investigacion cuantitativa
Realidad estadistica
medicion controlada
datos solidos
TENDENCIAS DEL MARKETING
Marketing social
Marketing Relacional
marketing holistico
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Investigacion De Mercado (binary/octet-stream)
Investigacion De Mercados Ok (binary/octet-stream)
18724329 Business Finance Tax Accounting Statistics And Analytic Research Concept Office Electronic Calculato Stock Photo (binary/octet-stream)
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