12046853
Description
Mind Map by Jay Battersby, updated more than 1 year ago
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Created by Jay Battersby
about 8 years ago
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Riptide music video
- Product context
- Vance Joy is an Australian
singer-songwriter and
signed to Atlantic records
- His music can be
categorized as fitting
into indie folk-pop genre
- Riptide was Vance Joy's first
single to be released in the
USA, it became a
platinum-selling single
- Video was directed
by Dimitri Basil and
Laura Gorun and
has over 200 million
views on Youtube
- Vance Joy is an Australian
singer-songwriter and
signed to Atlantic records
- Media language
- Economic context
- The low budget, unique style of
music video may have been an
artistic or economic decision
- Vance Joys music videos such as "Georgia"
make use of larger budgets and special effects
- The low budget, unique style of
music video may have been an
artistic or economic decision
- Meaning and intertextuality
- Montage editing is used in an
overt way - a wide range of
contrasting shots juxtaposed to
convey a large amount of
information
- The editing together of seemingly disparate images
invites audience interpretation and people could
consider Eisenstein's concept of "intellectual
montage" where new images and generate new
meanings that might not otherwise exist
- For example, there sequence where a man and a woman
turn their heads to look away off screen and the next
shot shows a seemingly unrelated pile of dollar bills
- For example, there sequence where a man and a woman
turn their heads to look away off screen and the next
shot shows a seemingly unrelated pile of dollar bills
- Many of the montage cuts have
a clear link to the lyrics and
people may explore the visual
metaphors
- The music video rejects a
clearly defined narrative
- Montage editing is used in an
overt way - a wide range of
contrasting shots juxtaposed to
convey a large amount of
information
- Economic context
- Codes and conventions of
media forms and products
- The opening line "I was scared of
dentists and the dark" is
interpreted explicitly with a shot
of a woman looking "scared" and
followed by a shot of a light
swinging in a darkened room
- The music video seems to
reference feature films
- The opening shots make use of
cinematic style credits and
information about the music is
presented with a title at the
bottom of the screen
- The video references the western and
thriller genres but most noticeably the
horror genre eg.g the woman being
dragged off screen
- The opening shots make use of
cinematic style credits and
information about the music is
presented with a title at the
bottom of the screen
- The opening line "I was scared of
dentists and the dark" is
interpreted explicitly with a shot
of a woman looking "scared" and
followed by a shot of a light
swinging in a darkened room
- Challenging and
subverting genre
conventions
- Riptide is unusual both as a
music video and specifically as a
text within the indie folk genre
in terms of its style and
rejection of narrative
- The video may have
been designed to confer
a sense of uniqueness
- Riptide is unusual both as a
music video and specifically as a
text within the indie folk genre
in terms of its style and
rejection of narrative
- Theorists
- Roland Barthes -
semiotics
- Constructed meanings can
come to seem self-evident by
discussing the connotations
of the colour green in relation
to money and envy
- Constructed meanings can
come to seem self-evident by
discussing the connotations
of the colour green in relation
to money and envy
- Steve Neale -
Genre Theory
- Vance Joy may be using Steve
Neales theory and including
many genres into one piece to
be unique
- Vance Joy may be using Steve
Neales theory and including
many genres into one piece to
be unique
- David Gauntlett -
Theories of identity
- His concept of the pick and mix seems
particularly relevant to the style of video
which constructs a range of different
stimuli that the audience can interpret
- His concept of the pick and mix seems
particularly relevant to the style of video
which constructs a range of different
stimuli that the audience can interpret
- bell hooks -
feminist theory
- hooks could be used as a stimulus
to explore the seemingly
contradictory messages about
gender in the video
- hooks could be used as a stimulus
to explore the seemingly
contradictory messages about
gender in the video
- Roland Barthes -
semiotics
- Representation
- The video offers many
representations of women
- Women in the video are
constantly being represented
as an object to be watched
- In one a shot a woman with her
back to the camera undresses out
of her swimming costume
- The video offers many
representations of women
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