12092891
Description
Mind Map by Mileika Martínez, updated more than 1 year ago
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Created by Mileika Martínez
about 6 years ago
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Local Marketing
- Local marketing referred to as local store marketing or neighborhood marketing—specifically targets
the community around a physical store.
- Local marketing—also
referred to as local store
marketing or
neighborhood
marketing—specifically
targets the community
around a physical store.
- In practice, local marketing can take several forms. Many local
businesses directly contact consumers through mail, in-town
events, local team sponsorships, or advertisements in the town
paper.
- Local marketing allows a
company to develop a repeat
customer base in the
immediate vicinity of the
business's location. The
standard radius of influence
is about 10 miles.
- Local marketing campaigns may
use a number of different
strategies in order to build
awareness within a
neighborhood, often beginning
with simple direct mailings
featuring coupons or upcoming
sales.
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