Local Marketing

Local marketing referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store.
Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store.
In practice, local marketing can take several forms. Many local businesses directly contact consumers through mail, in-town events, local team sponsorships, or advertisements in the town paper.
Local marketing allows a company to develop a repeat customer base in the immediate vicinity of the business's location. The standard radius of influence is about 10 miles.
Local marketing campaigns may use a number of different strategies in order to build awareness within a neighborhood, often beginning with simple direct mailings featuring coupons or upcoming sales.

Resource summary

	Created by Mileika Martínez about 8 years ago