1 Online advertising is a means of promoting
products and services using the internet.
2 It can be used to spread marketing
messages widely to customers.
3 Online data storage is another
example of an online service.
4 Online Advertising.
This uses a
number of methods
4.1 Search engne results pages.
4.1.1 Companies can register t use bigger search
engines e.g. Google, Bing, Yahoo.
4.1.2 This is so their website appears higher up in
a list of keyword searches or pay for links that
appear when someone searches.
4.2 Banner and Pop up advertisements.
4.2.1 These are the advertisements that appear at the
top of the web pages or pop on web pages.
4.2.2 These are often animated to
4.3 Email Marketing
4.3.1 Uses email to send advertisements to customers
(both potential and existing customers.)
4.3.2 However Customer often see this
type of marketing as spam if it is
sent as unsolicited bulk emails.
4.4 Online advertising is to promote products and
events. In order ecming very popular as it is easy
to ensure that online advertising is effective,
companies need to make sure that...
4.4.1 This isnt allways effective.
4.4.2 1. Captures the point of the target market through the use of
designer features. e.g. Colours, Layout,Graphics,Animation, Etc
in banner advertisement.) and is easily accessible.
4.4.3 Retains consumers interests. For example, by directing
consumers to additional interactive information about a
product. Such as a video demonstration of a product. The
speed with which the information loads is also importantto
make sure that consmers don't lose interest.
5 Pay-per-click advertising.
5.1 PPC advertising is a form of
online advertising. It involves
websites or web pages hosting
ads for other companies.
5.2 If a surfer clicks on an ad, they will be re-directed through to
the advertiser’s website. The website or web page provider
will receive a payment for every ad which is clicked on.
5.3 Pay-per-click advertising uses what is known as an affiliate
model. Advertisements or links to a company’s website are
placed on other websites (affi liates) and in return the affi liate
site receives a percentage of the income for any customer that
clicks through. Google™ AdWords, Yahoo! Search Marketing
and Microsoft ® adCenter are all big players in this field.
6 Online Data Storage see
mind map on cloud storage.
6.1 Data storage is another type of online service. Many organisations
are providing facilities for you to store and back up your data on their
computers, and to make files available to share with others. The
current term used for online data storage is ‘cloud storage’.
6.2 Data backup is a method of
making copies of files. These
copies can then be retrieved if
disaster recovery is needed.