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SWOT mindmap

Description

Données pour une analyse stratégique SWOT d'entreprise ou de marque, par Nahalie Van laethem, blog de la stratégie marketing, http://marketing-stratégie.fr

Mind Map by nathvanlaethem, updated more than 1 year ago

	Created by nathvanlaethem over 10 years ago

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Resource summary

SWOT mindmap

Analyse externe, marché
1. Concurrence
2. Distribution
3. Consommateurs
4. Volume du marché
5. Prescripteurs
Analyse externe, environnement
1. Politique
2. Economique
3. Sociétal
4. Technologique
5. Environnemental
6. Légal
Analyse interne, marque
1. Notoriété
2. Image
Analyse interne, clents
1. Taux fidélisation
2. Taux d'attrition
3. Ratio CA actuel/CA potentiel
Analyse interne, chiffres clés
1. CA global
2. CA par produit/ segment/ région
3. Rentabilité globale
4. Rentabilité par produit/ segment/ région
5. Indicateurs par action

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