Changing the way you learn

Northerner central

Rebranding
1. Older, run-down sites redeveloped
2. Attract middle and upper classes
3. Culture hub
  1. Beatles
  2. More services
  3. Football teams
4. Trying to lose "factory town image"
Costs of rebranding
1. £4bn invested
2. Older communities out of town become isolated (sink estates)
3. Face competition in service sector from other cities (now service-based)
Developments
1. Post office box
2. The Cube
3. Waterfront/Pizza express
Consquences
1. More jobs
2. Better image
3. Older residents feel displaced by rejuvination
4. Some communities isolated by new developments

Northerner central

	Created by Alexander Lahiri about 6 years ago