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Sustainable marketing strategy and planning

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Political
Renata Campos
Mind Map by Renata Campos, updated more than 1 year ago
Renata Campos
Created by Renata Campos over 8 years ago
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Resource summary

Sustainable marketing strategy and planning
  1. societal marketing
    1. study of long-term impacts of products and services
    2. Responsibility
      1. managers or directors
      2. Effective
        1. corporate strategy
          1. include sustainable approach
            1. lower company's impacts
        2. societal marketing
          1. study of long-term impacts of products and services
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