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135651
NIKE: How to Compete (如何竞争)
Description
Mind Map on NIKE: How to Compete (如何竞争), created by EstherSRM on 19/06/2013.
Mind Map by
EstherSRM
, updated more than 1 year ago
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Created by
EstherSRM
almost 11 years ago
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Resource summary
NIKE: How to Compete (如何竞争)
Enter text here
Marketing Strategy (营销战略)
Brand Communication Strategy (品牌整合传播战略)
Before selling (售前)
After selling (售后)
Event Marketing (活动营销)
Communication Objectives (传播目标)
To become a component of youth culture and a symbol of identity (成为青年文化的组成部分和身份象征)
Communication Policy (传播战略)
Image-driven Strategy (形象导向策略)
Tactics-orientated Policy (战术导向策略)
Media Assembly (媒体组合)
The mass media (TV) (大众媒体)
Communication objectives (沟通目标)
Visual identity (视觉识别)
Overall media plan (整体媒介计划)
District and seasonal aspects (地域性/季节性考虑)
Focus media (Professional magazines, internet) (分众媒体)
Find the differences (寻找差异性)
High-tech (高科技)
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