1379122
Description
Mind Map by olliedwyer123, updated more than 1 year ago
|
Created by olliedwyer123
over 9 years ago
|
|
Target audience
- The target audience for my adverts will be males
between the ages of 16-35. I looked at
Nike.com as means of existing sportswear
products and how their audience is targeted.
Although the screen shot to the right from
NIke.com shoes that Nike offers sportswear to
women and kids as well, they will not come into
my target market as I am simply concentrating on
the male adult market, and will be using males in
my adverts.
- Males shown here in these screen shots
on the website looks around about 20
years old, this would suggest that Nike are
targeting young more physically active
adult males with their mens sportswear
range rather than older males.
- The male models which have been
photographed wearing the running
sportswear, are of different ethnic
backgrounds, as one is white and the other
clearly black. This shows that the sportswear
range is aimed at all ethnic backgrounds in
order to widen the target market, and isn't
designed simply for one audience.
- These running jackets shown have
colour ways dominantly of grey and
black, and a shiny texture. It is likely that
these products are made from this sort of
material in order so that they can be seen
at night time when people are running in
them. I am likely to use a similar sort of
style running jacket in one of my
adverts.
- These running jackets shown have
colour ways dominantly of grey and
black, and a shiny texture. It is likely that
these products are made from this sort of
material in order so that they can be seen
at night time when people are running in
them. I am likely to use a similar sort of
style running jacket in one of my
adverts.
- The male models which have been
photographed wearing the running
sportswear, are of different ethnic
backgrounds, as one is white and the other
clearly black. This shows that the sportswear
range is aimed at all ethnic backgrounds in
order to widen the target market, and isn't
designed simply for one audience.
- Males shown here in these screen shots
on the website looks around about 20
years old, this would suggest that Nike are
targeting young more physically active
adult males with their mens sportswear
range rather than older males.
- All of the male models and athletes shown on the NIke website have what
would be considered by a lot of people as a stereotypical good body shape, as
they all seem to have good muscle tone with low amounts of body fat. This is
perhaps to make the reader feel as if they could also look like this through the
purchase of these running clothing products. On the other hand it would seem
the target market is people who enjoy keeping fit and doing excursive, like the
athletes shown on the website.
- These male running trainers that are being sold on the
Nike website, have colour combinations between light and
dark colours. For example the trainer above is a dark
purple with an orange Nike tick. It would seem that the
contrast between light and dark colours is designed to
attack males to the product. I may use a product with
similar sort of colour logistics for my adverts.
- These male running trainers that are being sold on the
Nike website, have colour combinations between light and
dark colours. For example the trainer above is a dark
purple with an orange Nike tick. It would seem that the
contrast between light and dark colours is designed to
attack males to the product. I may use a product with
similar sort of colour logistics for my adverts.
Media attachments
Want to create your own Mind Maps for free with GoConqr? Learn more.