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Partes del Plan de Marketing

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Trabajo colaborativo
Fernando Vanegas
Mind Map by Fernando Vanegas, updated more than 1 year ago
Fernando Vanegas
Created by Fernando Vanegas about 6 years ago
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Resource summary

Partes del Plan de Marketing
  1. Etapas
    1. Externo
      1. Entorno
        1. Mercado
          1. Competencia
      2. Interno
        1. Empresa
          1. Producto
            1. Precio
              1. Organización Comercial
                1. Distribución
                  1. Comunicación
      3. Herramientas
        1. PESTEL
          1. Política
            1. Economía
              1. Socio Culturales
                1. Tecnología
                  1. Legislación
                    1. Ecología
          2. DOFA
            1. Factores Externos
              1. Amenazas
                1. Oportunidades
                2. Factores Internos
                  1. Debilidades
                    1. Fortalezas
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