Market Analysis

Description

Market analysis is the method of collecting data to understand the features of the market (size, growth, changes, competition, customer loyalty, target markets, customers needs)
Johnson Buz
Mind Map by Johnson Buz, updated more than 1 year ago
Johnson Buz
Created by Johnson Buz over 9 years ago
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Resource summary

Market Analysis
  1. Test Marketing
    1. Launching the product in a small part of the target market to assess success and minimise risk by correcting any problems before a large scale launch
    2. Extrapolation
      1. Using past trends in data to make future predicions
      2. Moving Averages
        1. Method of smoothing out fluctuations in data by taking a time period e.g. 3 quarters and finding the average value for this time period. It is the moving average value that is used to see if there are any trends
        2. Correlation
          1. Looks at the strength of the relationship between 2 variables
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