Market analysis is the method of collecting data to understand the features of the market (size, growth, changes, competition, customer loyalty, target markets, customers needs)
Launching the
product in a small
part of the target
market to assess
success and
minimise risk by
correcting any
problems before a
large scale launch
Extrapolation
Using past
trends in data
to make future
predicions
Moving Averages
Method of smoothing out
fluctuations in data by taking a
time period e.g. 3 quarters and
finding the average value for
this time period. It is the
moving average value that is
used to see if there are any
trends
Correlation
Looks at the strength of the
relationship between 2
variables