1753245
Description
Mind Map by Zoe McGhee, updated more than 1 year ago
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Created by Zoe McGhee
over 9 years ago
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Uses and Gratifcation Theory
- What does it mean?
- It takes on
the
assumption
that members
of an
audience are
not passive
and instead
respond and
react to what
they see and
use it in their
own lives
- It takes on
the
assumption
that members
of an
audience are
not passive
and instead
respond and
react to what
they see and
use it in their
own lives
- A popular approach to understanding for mass communication
- An audience choose
a media to suit their
needs
- This results in
competion from
media formats to
met the needs of the
masses
- This results in
competion from
media formats to
met the needs of the
masses
- An audience choose
a media to suit their
needs
- The message focouses on the
auidence and consumers
rather then the message of
the media
- It suggest when we choice a media- it is chosen from one of the following:
- Identification-
Being able to
relate to the
person/product
through similar
values or
recongtion of
personalities
- Education- Being
able to learn and
explore a
knowledge or
understanding of
something
- Entertain- A
form of
'escpaism' to
forget about
reality
- Social Interaction-the
abilty for media to
produce conversation
between social
groups
- Identification-
Being able to
relate to the
person/product
through similar
values or
recongtion of
personalities
- Critisms
- The public have no control
over the media
- The media have an
unconsious influence
over our lives
- The media
can
manipulate
what they
produce
- The public have no control
over the media
Media attachments
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