Product Groups

Creshe Naidoo
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Business Management: An Entrepreneurial Approach Chapter 5: The field of business activity and competitive strategies

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Creshe Naidoo
Created by Creshe Naidoo 6 months ago
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Product Groups
1 Consumer Goods
1.1 Immediate Consumption
1.2 by households or final customers
2 Intermediary Goods
2.1 Use produce other goods
2.1.1 or services
2.2 Not final consumption
3 Commercial Services
3.1 Independent
3.2 separately identifiable
3.3 intangible
3.4 needs satisfying activities
3.5 Final consumers
3.5.1 & industrial users

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