Their tour poster also features their album art with the 4 iconic
shapes that they use throughout their different art works
Merch
The design on most of their merch is based around
the album art, such as this T Shirt for example,
which also sticks to the grey and green colour
scheme which appears on the website and on their
album cover
Their iconic 4 shapes that they use in their album art
translates into their other products too, including their music
video.
In this scene the icons are on the bed sheets.
Their iconic shapes made out of sushi!
And on her desk too!!
And in this slice of meat!
Website Landing Page
The website landing page features their
album which shares the same iconography
ad their album/single art. It links to iTunes
where the visitor can download the album.
This synergy is particularly useful to the
artist as it provides purchasing opportunity
to the visitor of the website
The geenery and
natural imagery used on the
landing page is also used on the
tour poster
The greenery and natural imagery used
throughout the campaign, especially for the art
for their single 'Rather Be' was also present at
the start of their video for Rather Be
Font
The font used throughout their different
platforms and products is always kept
very similar. Their logo is always in thin,
rounded, lower case, simple letters.
The font on
their website is
often grey, this
is shown
especially on
their tour dates
page
To match the grey/muted coloured font on
the website, they also have pale grey social
network icons