About the mission statement...

N.A
Mind Map by N.A, updated more than 1 year ago
N.A
Created by N.A about 5 years ago
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A small mind-map covering mission statements.
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About the mission statement...
1 Is it clear, easy to understand & realistic?
2 Is it brief enough to be memorable?
3 Does it reflect customer needs?
4 Is it consistent with marketing objectives?
5 Does it embody the company's values, culture & ethical stance?
6 Does it reflect the aims & objectives of the business?
7 Does it highlight the core strengths of the business?
8 Is it focused on a target market?
9 Will it inspire & motivate employees?
10 Will it increase employee commitment?
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