advertisements were text
bases and reasonable
2.2.1 20s-40s: selling non essential good,
social values started to play a role, and
visuals with human figures
188.8.131.52 NOW: commercial realism, presents
what the world could be, no value in
what is being said, "mens dream world",
sound and speed more than cognitive
3 Pop Culture
3.1 "Diamonds are forever"
3.1.1 Women are used to sell
objects in advertisements,
making the female figure a
mannequin and a selling
point at all costs. Advertisers
even take the most intimate
sexual moments and use
them as a ploy
3.2 Media re-presents the world and its "Natural beauty"
3.2.1 Male models vs female
models. Why do females in
odd distorted poses look
natural and men in the same
poses make us look twice and
gasp a little?
3.2.2 "America's Next Top Model"
184.108.40.206 According to Pozner (pg 339 in
textbook) Tyra Banks suffers
from Stockholm syndrome due
to childhood raised in the
3.2.3 "Commercial Realism" Presents
the world in what could be. There is
no value in what is being sold.
"Men's dream world"
3.3 Creation of Desire
4 Key Terms (useful to the topic)
4.1 Hegemonic Masculinity: Used to
describe the criteria for being the
ideal man in a particular culture.
Relation to various subordinate
masculinities and subordinate
4.2 Heterosexism: A system of attitudes, bias,
and discrimintion in favour of opposite sex
sexualities and relationships. It can include
the presumption that others are heterosexual
and being heterosexual is superior to other
4.3 Intersex: The intersex person is born with
the anatomy, reproductive organs, and/or
chromosome patterns that do not fit the
typical defintion of male or female. This
can be apparent at birth or later on in life
5 New World Imagery
5.1 New Man Imagery (heteronormative)
5.2 Gay Men (feminization)
5.3 Power-women (sexualization): Sarah Palin,
women in politics and women in sports