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18972294
Gestión de Mercadeo
Description
Inf Emp Mind Map on Gestión de Mercadeo, created by Pedro Pablo Peña Lévano on 20/08/2019.
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inf emp
Mind Map by
Pedro Pablo Peña Lévano
, updated more than 1 year ago
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Created by
Pedro Pablo Peña Lévano
over 4 years ago
2
0
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Resource summary
Gestión de Mercadeo
Promover
Promoción
2x1
cupones
rifas
premios
Publicidad
Tv
redes sociales
periódicos
paneles
Ventas personales
casa en casa
Relaciones Públicas
relación
Cliente
representante
Precio
Precio Costo
recuperar
invertido
Precio Competencia
competencia
Precio valor
cliente
calidad
tecnología
seguridad
servicio
Producto
Producto Básico
Necesidad
Producto real
Caraterísticas
Producto aumentado
Beneficio adicional
Plaza
Directa
Sin intermediarios
empresa
consumidor final
Indirecto
Intermediarios
Empresa
mayorista
minorista
consumidor final
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