Evolutionary: repetitive cycle of
varition, selection & retention
First-order Change:
precedence based
Second-Order
Change:
Constructive
break from past
Strategic change vs Change in strategy -Ginsberg(1988)
Process:shift in formal strructure and double loop learning
Strategic adjustment
Strategic change
Content :realignment and single loop learning
Conceptualising Change in Strategy
Position :focused on external environment
Perspective:Integrated set of ideas
through which problems are spotted
and interpreted
Degree:/Magnitude: intensity of resourse deployment
Pattern
Factors influencing change in strategy
Inertial forces
Environmental Feedbacks
Strategic Choice or activity pattern over time
Disequillbrium
Misalignment(Friesan &Miller,1986)
Reduced effectiveness of strategy
Increased Chances of multifaceted radical changes
Decreased Legitmacy
Performance Outcome
Leadership
Culture
Resistance to change
Pressure for Channge
Content
Context
Process
Temporal dimension of Change
Short term vs Long Term
Objective vs Subjective
Punctuated Equilibrium Perspective:
Formal structures
systems of shared beliefs
Strategic change is a
spatially and temporally
dispersed process
definition
radical organizational change that is
consciously initiated by the top management
to create a shift in an organization's key
activities or structures that goes beyond
incremental changes to pre-existing processes
( Rajgopalan & Speitzer,1997)
process that involves either redefinition of
the organization's mission or a substantial
shift in overall priority and goals to reflect a
new emphasis (Gioia, Thomas, Clark and
Chittipeddi,1994)
strategic change is concerned with changing
the direction of the organization and the way
the firm does business (De Wit and Meyer
,1999)