Values, Attitudes and Behaviour

Values, Attitudes and Behaviour

1. Compliance V Conformity

   • Compliance
     • external force
     • result of stimuli, order, instruction
     • the result of rules, laws, etc
   • Conformity
     • internal acceptance
       • may be involuntary or voluntary
     • no external instruction
       • internal conscience (voice in head)
     • Social faciliatation
       • doing it because others are doing it

2. Values

   • expression of what is "good", "right"
   • based on underlying beliefs about the world
     • different for everyone
   • expression of "right conduct"
     • that we think will lead to preferred outcome
       • according to our underlying beliefs
   • content and intensity of hierarchy
     • values can be ranked
       • Maslow's Hierarchy of Needs
   • Types
     • terminal
       • created by long term goals
     • instrumental
       • created based on need to fulfil terminal values

3. Values to Attitudes

   • values provide normative basis for attitude
   • attitudes
     • evaluative statements that relate to specific preposition

4. Attitudes to Behaviour

   • Types of Attitudes
     • Affective component
       • emotional evaluation
     • cognitive component
       • evaluation based on values
     • behavioural component
       • behaving certain way based on attitude

5. Job Satisfaction

   • definition
     • positive feeling based on evaluation
     • includes content, pay, promotion, etc
     • influenced by values
     • Important attitude influencing employee behaviour
   • impact in the workplace
     • exit
     • voice
     • loyalty
     • neglect

6. Values and Culture

   • same values, attitudes and behaviour
     • can be grouped - culture
   • characteristics
     • historical
     • moral force
     • associated with stability
     • can be inclusive/exclusive
   • impact of national culture
     • factors
       • power distance
       • individualist/collectivist
       • quantity/quality
       • uncertainty avoidance
       • duration