Question 3 – What kind
of media institution
might distribute your
1 Our film opening is a thriller/horror genre and so I have been exploring the different media
institutions that may distribute our product, despite the low budget and lack of tools such as
microphones, expensive cameras, lighting and sets, our film opening follows an interesting plot
based on a real life thriller, we have considered institutions such as Universal pictures, 20th century
fox, Warner Brothers & Hammer Studios. I will also discuss a few other forms of distributing our
media product that will market and advertise our opening further.
2 Online Media products such as You tube and other online video sharing websites such as blip.tv are
very commonly used to distribute smaller movies and would be perfect for distributing our horror
movie. Our opening has been uploaded to you tube and now thousands of people can access the
video and it can be shared through a wide range of social networks such as Facebook and twitter
which would make our opening of Porcelain very well known, This is a good example of symbiotic
marketing and helping our media product go viral. For example one of the lowest budget films ended
up with a huge $193.4 million box office. This was paranormal activity which was so successful due to
the online marketing campaign through you tube being shared to Facebook, twitter and by teaming
up with other production distributors such as ‘eventful.com’ made the hype of paranormal activity
even greater – consequenting in the most incredible returns on investment in film history.
3 Universal pictures also known as universal studios is an American film studio that distributes films
world wide, for example it has released a wide range of thriller or horror movies such as ‘The Purge:
Anarchy’, ‘Lucy’ and ‘Devil’ this would be ideal to release the film Porcelain due to its wide range of
experience and it releases a wide range of films high budget and low budget world wide.
4 20th century fox is a well known American film studio, distributor and one of the
six major American film studios. It releases a huge amount of high budget films all
around the world and has released some of the most famous films in medias
history such as ‘Avatar’ however there movie focus is targeted at family films
rather than horror or thriller and so I don’t think this will be suitable for
distributing our film ‘Porcelain’ since our film is a low budget thriller/horror which
doesn’t fit the specification of 20th century fox very well.
5 Warner Bros is an american media company that makes film, television and music entertainment and
has a huge line of subsidiary companies including ‘Warner Bros Animation’ ‘Warner Bros Interactive
Entertainment’ ‘New Line Cinema’ and ‘Warner Bros Television’. However Warner bros has a huge line of
thrillers such as Harry Potter films, ‘American Sniper’, ‘The Dark Night Rises’ and ‘I am Legend’. This would
be suitable for releasing Porcelain due to its range of high and low budget films and wide range of genres
however most films that are released by Warner bros are targeted at families and I think our film
opening is not very family orientated. Warner Bros is an american media company that makes film,
television and music entertainment and has a huge line of subsidiary companies including ‘Warner Bros
Animation’ ‘Warner Bros Interactive Entertainment’ ‘New Line Cinema’ and ‘Warner Bros Television’.
However Warner bros has a huge line of thrillers such as Harry Potter films, ‘American Sn
6 Hammer Films or Hammer Pictures is a British film production company based in London. This institution
is best known for gothic “Hammer Horror” which I think our film Porcelain could fit into very well. Hammer
Pictures has produced the films ‘Let Me In’(2010), ‘The Resident’(2011) and ‘The Woman In Black’(2012). This
institution distributes low budget horrors which is ideal for our film opening and I think this institution is
ideal for our opening.
7 In conclusion I think the most successful way of distributing our film is to upload
teaser trailers to YouTube and make it known through online media and marketing
campaigns. I think the most suitable distribution institution would be Hammer
Pictures due to there experience in horror movies, I also think by using a distributor
in London is more suitable and realistic that would be more suited to our low budget
and can enhance the horror genre more.