Market Research

pamelatinnelly
Mind Map by pamelatinnelly, updated more than 1 year ago
pamelatinnelly
Created by pamelatinnelly over 6 years ago
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Description

Mindmap of chapter 9 ATI Market as a business function

Resource summary

Market Research
  1. The Process.
    1. 1. Define The problem
      1. 2.Specify Research process
        1. 3.Formulate research proposal
          1. 4.Data Search
            1. 5 Research Design
              1. 6. Collect Data
                1. 7. Research Conclusion
                2. Types of Research.
                  1. Primary Research - Conducted for a specific purpose
                    1. Benefits, Reliable, up to date, Variety of collection options
                      1. Limitations - Expensive, Time Consuming, Difficult to design
                    2. Secondary Research - Data already collected & available
                      1. Benefits - Quick to obtain, Low Cost, access to prior Analysis
                        1. Limitations - May not be applicable, May not be current/relevent, May not be impartial
                    3. Rogan 2011 defines Market Research " The Systematic Collection & Analysis of data that is relevant to a particular product or service
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