Unit 2 Rebranding Places Fieldwork and Research

Mrs V Mitchell
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Mrs V Mitchell
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Focus points for rebranding places fieldwork and research
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Unit 2 Rebranding Places Fieldwork and Research
1 Urban - we did Margate
1.1 Need?
1.2 Strategies
1.2.1 Flagship Development
1.2.2 Arts/Culture Rebranding
1.3 Success
1.4 Primary
1.4.1 Questionnaires
1.4.2 Tax Disc Surveys
1.4.3 Clone Town Survey
1.4.4 Place check form
1.4.5 Fieldsketch
1.4.6 Photographs
1.4.7 Pedestrian and Traffic Counts
1.4.8 RICEPOTS form added to GOAD map
1.4.9 EQS/EIA
1.5 Secondary
1.5.1 Documentaries
1.5.2 Newspaper Articles
1.5.3 Blogs/Social Media
1.5.4 Zoopla/Upmystreet for house prices
1.5.5 Crime statistics via crime-statistics.co.uk
1.5.6 Census Data
1.5.7 Flikr/Panoramio
1.5.8 Google Earth/Streetview
1.5.9 Council website
1.6 You will adjust the analysis of each data point based on the question you are answering
2 Rural - we did Hop Farm
2.1 Need?
2.2 Strategies
2.2.1 Farm Diversification
2.2.2 Cultural/Festival Events
2.3 Success
2.4 Primary
2.4.1 Interview with management
2.4.2 Footfall count
2.4.3 Landuse mapping
2.4.4 Tax disc survey
2.4.5 EQS
2.4.6 Photographs
2.4.7 Questionnaire
2.5 Secondary
2.5.1 Hop Farm website
2.5.2 Trip advisor
2.5.3 Flikr/Panoramio
2.5.4 Newspaper Articles
2.5.5 Google Earth (historical viewer to track changes)
2.5.6 blogs/social media
3 Don't FORGET: You must use the language of fieldwork - quantitative, qualitative, systematic, random, stratified, opportunistic sampling!
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