Focus groups

Focus groups

Definition
1. a market research method
2. Usually brings together 5 to 10 people
3. It has a moderator
4. Exchange of ideas
Purposes
1. Different ideas
2. Attract the public
3. New developments
  1. Services
  2. Products
Procedure
1. Definition of the problem
2. Choice of participants
  1. Client list
  2. References
  3. Events
  4. Advertisements
3. Selection of observers
4. Plan the dialogue
  1. Good overview
  2. Clear progress
  3. Open questions
5. Moderate appropriately
  1. Collect information about the participants
  2. Facilitate interaction
6. Analyze the results
Advantages
1. You can get to know the public to whom it is directed closer
2. They favor the launch of new products
3. They are useful for the Rebranding process
4. It allows you to improve through comments.
Uses
1. Direct Digital Marketing Tactics
2. Development of any offer or value proposition.
3. The customer's consumption perspective.

Resource summary

	Created by Armando Guerrero over 5 years ago