The influence of the Media

Gabrielle Hamer
Mind Map by Gabrielle Hamer, updated more than 1 year ago
Gabrielle Hamer
Created by Gabrielle Hamer over 6 years ago


Media influence is limited by three processes

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The influence of the Media
  1. Writers such as US psychologist Leon Festinger (in the '50s) and David Denver (in the 80s) argued that media influence was limited by three processes:
    1. (1) Selective exposure:
      1. Individuals generally choose to be exposed to newspapers and television programmes that reflect, rather than challenge, their outlook.
      2. (2) Selective perception:
        1. Individuals mentally edit the media that they are exposed to, filtering out content that doesn't fit with their own ideas
        2. (3) Selective retention:
          1. People tend to forget programme and newspaper content that challenges the views that they hold, while retaining material that can be used to justify their position.
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