Measuring the Strategic Readiness of Intangible Assets

Intangible Assets
1. Employees skills, IT systems and organizational cultures.
2. Hard for competitors to imitate
3. Powerful source of sustainable competitive advantage.
4. Never create value by itself.
5. Need to be combined with other assets.
6. Estimating how closely aligned are to the company's strategy.
Tangible vs Intangible
1. Tangible asset impact is immediate
2. Intangible asset value is embedded in the context of the strategy pursued by the organization.
Defining Strategic Readiness
1. Essential Categories
  1. Human Capital
    1. Identify A positions and fill them with A players
  2. Information Capital
    1. How well the company's strategic IT supports the critical internal processes.
  3. Organization Capital
    1. Identify the changes required by the new strategy
    2. Leadership: Identify and understand the changes needed and motivate people toward the new ways of working.
    3. Customer Focus: Understand the costumer.
    4. Alignment: All employees have a commonality of purpose, shared vision and strategy.
    5. Teamwork: Create formal knowledge management systems
2. Enhance the internal processes most critical to creating value for customerand shareholders

Resource summary

	Created by STHEFANY HELGA S almost 9 years ago