AMWAY

AMWAY

Corporate Social Responsibility
is one of the world's largest direct sales organisations
1. 3 million Independent Business Owners (IBOs)
  1. distributes a range of branded products
    1. include
      1. personal care fragrances, body care skin care and cosmetics
      2. durables such as cookware
        water treatment systems
      3. nutrition and wellness products such as food supplements
is committed to playing a part in improving the lives of children in need across the globe
1. strategy
2. works with
  1. UNICEF, the United Nations Children's Fund.
    1. global commitment
      1. Amway Europe has been an official partner of UNICEF
Growth and responsibility
1. vision is
  1. to help people live better lives.
    1. programmes
      1. measles vaccines
        vitamin A
        malaria vaccines
Developing a strategy
1. Amway's Global Cause strategy
  1. European strategy
    1. UK strategy
      1. Objectives
        loyalty and pride
        a caring organisation
        make a real difference to human lives
Interest in CSR
1. staff
  1. customers
    1. parter of UNICEF
      1. Amway Europe
        IBOs
Conclusion
1. careful planning of its strategy
  1. fundraising goals
    1. ModelAmway is a family business with family values
      1. are people who want to make a difference to the communities in which they operate and to the wider world community

Resource summary

	Created by Diana Herrera almost 9 years ago