Mind map
ASOS' Competitive factors
Mind map: ASOS competitive factors
Map content
ASOS' Competitive factors
Social/Cultural
- Magazines eg.. Marie clare, vogue, glamour and red.
- Advertising is key for asos to keep ahead of their customers.
- Social Media
- ASOS use social media like Twitter/Instagram/Facebook to keep in touch with their customers throughout the whole transaction.
- ASOS can monitor who else's brands their customers are following/ liking
- ASOS use social media like Twitter/Instagram/Facebook to keep in touch with their customers throughout the whole transaction.
- Magazines eg.. Marie clare, vogue, glamour and red.
Technological/innovation
- Apps
- Android/ iphone
- Digital magazines
- Multiple channels to work from through the magazine and website.
- Social media
- ASOS use Twitter/Instagram/Facebook to ensure their customer is kept up to date with all the new things happening within the company.
- ASOS use style, beauty, celebrities, music and TV to entertain our customers. This is through high quality blogs and editorial magazines.
- First fashion retailer to do a moving catwalk
- Apps
Environmental
- Weather and natural disasters can affect the rate of production
- Factory fires and transport difficulties can delay delivery
- ASOS need to ensure a smooth next day delivery to keep that completive edge against other online retailers.
- Factory fires and transport difficulties can delay delivery
- ASOS are up cycling clothing through their marketplace
- The green room are some of the ASOS initiatives that underpin our commitment to ethical fashion.
- Packaging and reducing emissions also makes the company more appealing to consumers due to it being more sustainable.
- The green room are some of the ASOS initiatives that underpin our commitment to ethical fashion.
- Weather and natural disasters can affect the rate of production
Legal
- ASOS ethical code of conduct: defines the minimum standards that we require from all suppliers who manufacture or supply goods for ASOS
- ASOS ethical standards
- ASOS young worker and child labour policy- If they are caught using the wrong standards of trading people won't want to buy from the company again.
- ASOS ethical standards
- Minimum wage policies
- Minimum wage is that law and ASOS must comply with this throughout their whole company.
- ASOS ethical code of conduct: defines the minimum standards that we require from all suppliers who manufacture or supply goods for ASOS
Supply chain factor
- Fast fashion means fast delivery and turn around of stock in the warehouse.
Political
- Political decisions affect the economic environemnt
- Political can also affect the socio/cultural environment
- Workers rights and child political laws are prominent in the news
- Positive manufacturing facilities and staff care needs to be ensured by law