Marc Jacobs Beauty

Karen Wongy
Mind Map by Karen Wongy, updated more than 1 year ago
Karen Wongy
Created by Karen Wongy about 6 years ago
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Description

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Resource summary

Marc Jacobs Beauty
  1. Kendo (Licensing)
    1. Marc Jacobs Beauty Makeup Line
      1. Sephora
        1. Selected Marc Jacobs Outlets
      2. Controllable
        1. Price
          1. Premium Pricing
          2. Product
            1. LipStick, Foundation, Nail Polishes, etc
            2. Promotions
              1. Seasonal Promotions
                1. Events Promotions
                2. Place
                  1. Sephora Outlets
                    1. East, Central, West
                  2. Uncontrollable
                    1. Economic
                      1. Increasing Disposable Income
                        1. High GDP per Capita
                        2. Political & Legal
                          1. Labelling Law
                          2. Socio Cultural
                            1. Appearance Conscious
                              1. Higher Buying Power
                              2. Techonology
                                1. Wi-Fi
                                  1. Electronic Devices
                                2. Recommendations
                                  1. New Products
                                    1. SkinCare
                                    2. Promote Via Bloggers / Influencers
                                      1. Bong QiuQiu & PxdKitty
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