Mind map

Big Fan Content Marketing

David Nichols English

Map content

Client news
- Announcing new clients
- Client work going live
- Any client accolades worth mentioning
Client interviews - evaluating the impact our work had on their business
- In an article
  - Posted to our blog, Bristol Media (for example), promoted through social media
- In video
  - Posted to Vimeo/YouTube and shared through social media
Opinion pieces
- Write up's of events/seminars
- Commenting on articles
- Educational pieces
  - Why brand identity serves only as a platform
  - Why consistency in communicating brand message is key
  - Why retention is just as important as acquisition strategy
- 'We're big fans of...' (personal entries)
  - Specific brand campaigns
  - An organisation's rebrand
Case studies
- Videos showing process
- Written account of creative process
Tips/tricks
- Things to consider when rebranding your social networks
Culture
- Amsterdam (where to shop, eat, explore)
- Friday @ 4 Talks
- Round ups
  - Illustration
  - Logotype
  - Rebrands