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3443692
Der Marketing-Mix
Description
Eidgenösischer Fachausweis Marketingkonzept Mind Map on Der Marketing-Mix, created by c.dimiele on 12/09/2015.
No tags specified
marketingkonzept
eidgenösischer fachausweis
Mind Map by
c.dimiele
, updated more than 1 year ago
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Created by
c.dimiele
over 8 years ago
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0
Resource summary
Der Marketing-Mix
Marketing Mix
Standard-Dominanz-Modell
Kriterien
Absatzbedeutung
Freiheitsgrad
Kategorien
Dominante Instrumente
Standard-Instrumente
Komplementär Instrumente
Marginale Instrumente
Internationaler Marketing-Mix
Standardisierung
Geringere Forschungs- und Entwicklungskosten
Geringere Kommunikationskosten
Geringere Koordinations- und Kontrollkosten
Geringere vertriebskosten
Länderspezifische Differenzierung
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993a9c87-0f20-415e-924e-04e7754cbece (image/png)
2f46d0d7-b4aa-4525-8fcc-24a21e146b28 (image/png)
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