dummies brand refresh

Description

dummies brand refresh
Raichelle Weller
Mind Map by Raichelle Weller, updated more than 1 year ago
Raichelle Weller
Created by Raichelle Weller over 8 years ago
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Resource summary

dummies brand refresh
  1. marketing - rw/dp/db/mm/jh/ck/mc/ln/az
    1. internal comms plan
      1. micro site for all stakeholders to access for communication of progress
        1. Decide best platform/template
          1. brief Nancy Bane
            1. brief content for site
              1. launch week beginning November 5th
                1. Communication to Wiley through corp comms
                  1. CK/MC
                2. RW/AZ
                3. DB/RW
            2. agree key messages and key advocates
              1. info for ELT
                1. info for sales/rights
                  1. info for editors
                    1. DP/RW/JH/MC
                  2. marketing collateral audit
                    1. input from broader marketing group as to requirements per area
                      1. brief to ashley zurcher/brian morrison/creative services
                        1. LN - Retail/Channel
                          1. LC - Custom
                            1. MM - Rights
                      2. external launch plan
                        1. Review week beginning 5th November
                      3. product - kfw/km/lc/mm
                        1. interior design
                          1. design creation
                            1. design review
                              1. execution
                              2. exterior design
                                1. design creation
                                  1. rw/dp/kn
                                  2. execution
                                    1. mike trent
                                  3. logistics/launch
                                    1. reprint strategy
                                  4. custom
                                    1. design/templates
                                      1. execution
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