dummies brand refresh

Raichelle Weller
Mind Map by Raichelle Weller, updated more than 1 year ago
Raichelle Weller
Created by Raichelle Weller almost 5 years ago
15
0

Description

dummies brand refresh
Tags

Resource summary

dummies brand refresh
1 marketing - rw/dp/db/mm/jh/ck/mc/ln/az
1.1 internal comms plan
1.1.1 micro site for all stakeholders to access for communication of progress
1.1.1.1 Decide best platform/template
1.1.1.1.1 brief Nancy Bane
1.1.1.1.1.1 brief content for site
1.1.1.1.1.1.1 launch week beginning November 5th
1.1.1.1.1.1.1.1 Communication to Wiley through corp comms
1.1.1.1.1.1.1.1.1 CK/MC
1.1.1.1.1.1.2 RW/AZ
1.1.1.1.1.2 DB/RW
1.1.2 agree key messages and key advocates
1.1.2.1 info for ELT
1.1.2.2 info for sales/rights
1.1.2.3 info for editors
1.1.2.4 DP/RW/JH/MC
1.2 marketing collateral audit
1.2.1 input from broader marketing group as to requirements per area
1.2.1.1 brief to ashley zurcher/brian morrison/creative services
1.2.1.2 LN - Retail/Channel
1.2.1.2.1 LC - Custom
1.2.1.2.1.1 MM - Rights
1.3 external launch plan
1.3.1 Review week beginning 5th November
2 product - kfw/km/lc/mm
2.1 interior design
2.1.1 design creation
2.1.1.1
2.1.2 design review
2.1.2.1
2.1.3 execution
2.1.3.1
2.2 exterior design
2.2.1 design creation
2.2.1.1 rw/dp/kn
2.2.2 execution
2.2.2.1 mike trent
2.3 logistics/launch
2.3.1 reprint strategy
2.3.1.1
3 custom
3.1 design/templates
3.2 execution
Show full summary Hide full summary

Similar

Wilson Avenue Red's Tool Brands
rmayich
Student Manager Hiding Test
Scott Wisotsky
THE STYLEYARD
Erica Martin
ANet brand/style guide quiz
Jeff Odell
DRUG NOMENCLATURE
Fatin Nasuha Mahyuddin
Brand Development
William Ricks
BRAND CULT
Monica troncoso
Using GoConqr to study science
Sarah Egan
PuKW STEP6 - Hummel
Antonia Ilieva
Comprender la mente:la estructuta de las historias de la cognicion
shylian elizalde
4ta "P" de la mezcla de mercadeo: PROMOCIÓN
Gabriela Sánchez Idrovo