1.1 Companies can register with the bigger search engines
Google, Bing, Yahoo so that their websites appear high up
in a list of keyword searches or pay for links that appear
when a user does a search.
2 Banner and pop-up
2.1 These are advertisements that appear at the top of web
pages or pop up on web pages. These are often animated to
3 email marketing
3.1 uses emails to send to adavtisments to costmers
and existing customers). However customers
often see this type of marketing as spam if it is
sent as unsolicited bulk emails .
4 Online advertising is becoming a very popular means of promoting
products and events, but it isn’t always effective. In order to ensure
that online advertising is effective, companies need to make sure that
4.1 1 Captures the attention of the target market through the use of design features
(colour, layout, graphics, animation, e.g. in banner advertisement) and is easily
4.1.1 2 Retains consumers’ interest. For example, by directing consumers to additional
interactive information about a product, such as a video demonstration of a product.
The speed with which the information loads is also important to make sure that
consumers don’t lose interest.
5 Pay-per-click advertising
5.1 Pay-per-click (PPC) advertising is a form of online advertising. It
involves websites or web pages hosting ads for other companies. If a
surfer clicks on an ad, they will be re-directed through to the
advertiser’s website. The website or web page provider will receive a
payment for every ad which is clicked on.
5.1.1 Pay-per-click advertising uses what is known as an affi liate model .
Advertisements or links to a company’s website are placed on other
websites (affi liates) and in return the affi liate site receives a percentage
of the income for any customer that clicks through. Google™ AdWords,
Yahoo! Search Marketing and Microsoft ® adCenter are all big players in
this fi eld.
6 Online data storage
6.1 Data storage is another type of online service. Many
organisations are providing facilities for you to store
and back up your data on their computers, and to
make fi les available to share with others. The
current term used for online data storage is ‘cloud
6.1.1 Data backup is a method of making copies of fi les. These copies can
then be retrieved if disaster recovery is needed.
7 Key terms
7.1 Spam- Junk emails are emails that
contain the same infomation that
gets sent to a large number or
7.1.1 Unsociliatee bulk emails- Are emails that are sent
to a large number of contacts who dont want the
126.96.36.199 Affiliate model – An affiliate website is one that is attached to another
company’s website via a link. The affiliate website receives a percentage of
the revenue for customers clicking through from their website to the other