Moodboards are like a collage of images, text, and other objects, perhaps like fabrics and other
textiles. They are an extremely effective presentation tool because they can convey many things
like emotion and atmosphere.
Moodboards are really useful to: Convey a design idea, mood,
feeling, colour scheme, font, atmosphere and other fluffy stuff that
might be hard to communicate to a customer.
Creating a Moodboard
1. Look beyond the computer - don't just use Google
images. What can you bring into school to scan that
represents texture, colour, feeling? When ITV NEWS was
being designed, the designers looked at old copies of Picture
Post Magazine for inspiration.
Moodboards are like a collage of images, text, and other objects, perhaps like fabrics and other textiles.
They are an extremely effective presentation tool because they can convey many things like emotion and
Moodboards are really useful to: Convey a design
idea, mood, feeling, colour scheme, font, atmosphere
and other fluffy stuff that might be hard to
communicate to a customer.
1. Look beyond the computer - don't just use Google images. What can you bring into school to
scan that represents texture, colour, feeling? When ITV NEWS was being designed, the designers
looked at old copies of Picture Post Magazine for inspiration.
2. Take Pictures - Are there any scenes at home or school that you could capture on
a camera and add to your moodboard?
3. Draw Something - Then scan it and add it to your moodboard.
4. Structure - think carefully about the structure of your moodboard. Are you going to have a central
image surrounded by smaller images or are you going to lay it out
Advantages of Moodboards
Show a variety of ideas to choose from;
Display colour themes and images to convey an
Disadvantages of Moodboards
Can be confusing and messy;
Visualisations are a VISUAL TOOL. Visualisations of useful
because they help you to PLAN THE LAYOUT of printed
You can use visualisations before you have all the photos, graphics
and text. You can then present your visualisations to your client to
help them understand how their printed material might look.
On the left there is a DVD cover for a cycling
documentary. Look carefully at how it is laid out.
What are the main elements? What logos does it
have? Does it have an age certificate on it?
Visualisation diagrams can also be used to plan the look
of a web page, multi-media display, character designs,
games, comic book model etc.
Storyboards are a VISUAL TOOL. A storyboard is a graphical representation of how you
want your scenes to unfold, shot by shot. Storyboards display scenes in boxes. They
allow us to understand the action that is going to take place in a movie, advert, animation
or interactive media.
The storyboard was developed by Walt Disney and to this day, they look like comic book
illustrations. The storyboard consists of boxes with an illustration in them. This shows what action is
taking place, which characters are involved and the camera position. It has a description of what is
happening and there will be camera angle information as well.
Storyboards are a combination of: Images, camera angles,
lighting, sound effects, music, motion arrows, diaglogue and
Benefits of Storyboards The designer can experiment with layout, action and camera
angles. They can change the scenes to increase tension or suspense before spending money
hiring actors, cameramen and other staff. Groups of people can brainstorm ideas before
filming takes place. They are cheap.
Camera Angles & Camera Shots
WIDE ANGLE - Puts one
character in context in his or
her surroundings, shows the
TWO SHOT - Use for
conversation between equals
where what both characters say
or do is equally important.
CLOSE UP - Focuses in on
what one person has to say
or shows reaction in facial
MEDIUM CLOSE UP -
Concentrates attention on a
LOW ANGLE - Creates the
feeling that the viewer is small
and vulnerable and the
character here is powerful.
EXTREME WIDE ANGLE -
Establishing shot - shows
where action takes place and
sets the scene at the start of
an episode or event. Often
pans or zooms in slowly as
the scene is set.
EXTREME CLOSE UP - Unreal
viewpoint, focusing on a
single feature of a person
such as the nose, mouth, a
hand etc, for effect or to
draw attention to it.
WIDE SHOT - Puts
characters in context to
show their location and
how they relate to it.
HIGH ANGLE - Creates the feeling that
the character here is being viewed by a
more powerful presence positioned near
the ceiling. Used in thriller films to show
someone is being watched.
OVER THE SHOULDER CONVERSATION -
Used for conversation where one person's
speech is more important than the other.
Camera Movement There is no standard way to show camera movement on a
storyboard. However, here is an excellent website that shows you how this
person used arrows for their storyboards. Lighting You can use arrows to show
where the light is coming from. Make sure you annotate this though as you
don't want to confuse it with the camera movement. Light can create creepy
atmospheres in horror films and you can either draw this on to your scene or
describe it. If you are good at art, check out his website for some inspiration.
Sound You should include what sound effects or background music is being
played during each scene. If you use the template above, there is a place for
you to include this. Locations You can add a note about the location for each
panel of your storyboard. You will get this off the script.